Premium look to traditional beer pitchers
Anything new we call premium. I bought a premium Toothbrush once.
So that enables us to say our pitcher is premium, and to be fair it does look loads better.
Mainstream is going premium:
And that’s why we went with a premium design for the Kurve range. Traditional beer pitchers were like ‘mullet’ haircuts and to be honest when I look at them now, they look black and white…